Pruksa is making a significant move as a leading real estate brand on the occasion of its 33rd anniversary, standing alongside the Thai people by reinforcing the concept of 'Lifetime Well-Living' that can be genuinely experienced. This is achieved through a new content experience that goes beyond just telling the story of 'homes' to revealing every behind-the-scenes detail of creating a truly 'well-lived life' through the special Photo Insight Series '33 Years 33 Stories Behind Lifetime Well-Living', which gathers insights from 33 'Pruksa people' in every role to reflect that every good living experience arises from 'continuous care at every touchpoint of life.'

Ms. Angkana Likitjanyakul, Executive Vice President of Corporate Marketing at Pruksa Holding Public Company Limited, stated that Pruksa believes that the quality of good living must start from the concept to the real-life experience every day. This special series is not just a brand story but an opportunity to showcase the 'Pruksa people' behind the meticulous attention to detail that creates sustainable good living through the concept of 'Lifetime Well-Living'—which is more than just a concept but a commitment we intend to deliver to our residents at every stage of life through comprehensive development, including Well Home, which enhances daily living quality in the long term; Well Care, leveraging Pruksa's unique position as the only real estate company in Thailand with a healthcare business to connect health seamlessly; and Well Community, a community designed to blend diversity into perfect happiness, elevating quality of life with activities that cater to every lifestyle.

Because we believe that 'living well' must be a reality… from the day you start until every stage of life grows together.

The drive to translate this concept into real experiences that customers can feel comes from the organizational energy of 'Pruksa people', whom the company prioritizes in caring for under the brand DNA 'WORK LIFE WELL-LIVED', a corporate culture that cares for the lives of employees 'well' in every dimension of work and life.

The series '33 Years 33 Stories Behind Lifetime Well-Living' is woven through three Story Pillars that convey the essence of Pruksa's concept of 'Lifetime Well-Living' comprehensively as follows:

1. The Beginning of Lifetime Well-Living

The behind-the-scenes of the beginning 'from concept… to homes that are well-lived… for a lifetime' through the vision of executives who design not just residences but lay the foundation for long-term life for residents of all ages, stemming from the strength of the group in both real estate and healthcare.

2. The Making of Lifetime Well-Living

The behind-the-scenes of 'the journey of creating a well-lived life' where every process is designed to support real living, from design and function to construction, ensuring that every element of the home enhances quality of life every day.

3. The Experience of Lifetime Well-Living

The behind-the-scenes of 'the experience of living well every day' through every touchpoint of residents, from the first day of moving in to long-term care, ensuring that living is not just good for a moment but continuously good throughout life.

To fulfill the experience of Lifetime Well-Living for every Pruksa resident to be 'tangible', you can follow this special Photo Insight Series through Pruksa's social media channels, Facebook Fan page, and Instagram: Pruksa Family Club.

Additionally, to enhance the special experience for residents celebrating Pruksa's 33rd anniversary, exclusive benefits from selected leading partners will be provided, taking care of both 'health' and 'living' for residents of Pruksa Holding specifically. Discover three highlights:

Health & Living Privileges: Discounts and special services for comprehensive health and living.

Point System: Every activity participation converts into reward points.

Redeem: Use points to redeem discounts or purchase health care services at special prices.

Pruksa residents can now elevate their happiness space for a well-lived life for you and your family in the form of Line Official Well-Living Club: @well-livingclub or click https://lin.ee/ys1QSO1. Sign up today to receive 1,000 Welcome Points immediately. *Terms and conditions apply as specified by the company.